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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

brand and a pounds 15m ad investment through Banks Hoggins O Shea. - The new VW Beetle came ...

PROFILE: Game for a battle - GILES THOMAS, MARKETING DIRECTOR, SEGA UK

them. They included John Banks, then at Young I was incensed. I hate rejection; it s like a red rag ... -belief is something Chris O Shea remembers when Thomas was at Banks Hoggins O Shea. He was very self ... . Robert Campbell, partner at Rainey Kelly Campbell Roalfe, also worked with Thomas at Banks. He believes ...

AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports

Carter, London Electricity s head of residential marketing. The bank and the PES have agreed a ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

Commerce Bill and a six-month pilot operation launched in collaboration with Barclays Bank and others ... for EU approval of its joint venture between BSkyB, BT, Midland Bank and Matsushita, and the travails ...

STOP PRESS

, Quintessential Advertising, the Ark Group and Banks Hoggins O Shea, for its pounds 1m advertising account. ...

AGENDA: Countdown to a profitable 2000 - The Millennium Bug has a range of possible effects which marketers must take into account and plan for. However, preparation could offer companies an advantage over rivals, writes Rachel Baird

Barclays and Midland banks are hoping to reap a marketing advantage from their Year 2000 support ... perfectly. A rush to withdraw savings from banks or to stock up on food, for example, could lead to banks with no money and shops with no food. Asda is taking this possibility seriously enough ...

Unisys looking for new agency

divisions and expertise in areas such as fraud and banking. The worldwide launch on September 23 ...

Smart IT users know when and how to upgrade

and whistles to all their old ones, and banking on the cybercash to keep rolling in. Equally, forward ...

Come on in, the web’s fine, if a little icy at first

(pounds 11.7m). Five million people in the US do their banking online. Dell Computers now makes ...

AGENDA: New outlets for Microsoft - As traditional shopping habits are transformed, retailers are diversifying to attract and retain their customers. Ken Gofton reports on the logic behind the planned Microsoft and Marks & Spencer link-up

offers banking. - Asda - a pioneer of large stores, the supermarket chain has always offered a ...

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