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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

brand and a pounds 15m ad investment through Banks Hoggins O Shea. - The new VW Beetle came ...

Going green: Corporates are bowing to public opinion and greening up their acts

is the Co-op Bank. A recent Mintel survey rated the bank third in a list of the UK s most trusted companies. Jim Sinclair, group marketing manager, Co-op Bank, confessed he is often asked if the Co ...

HOTLINE

to the executive committee of D Shea of Banks Hoggins O Shea, Graham Watson of Bartle Bogle Hegarty and Michael Johnson of Johnson Banks. They will take up their posts at the end of January, following the AGM ...

Fortune survey names top ten US lobbying agencies

. The biggest mover in Fortune s second annual pressure group league table was cooperative bank trade ...

Data users seek Census reforms

Users of customer data, including Abbey National, Sainsbury s, Whitbread, Halifax, Bank...Users of customer data, including Abbey National, Sainsbury s, Whitbread, Halifax, Bank of Scotland and Bradford and Bingley, want a shake-up in the next Census whereby people would be asked about income and religion. Marketers from these companies, part of a lobbying group called ...

STOP PRESS: Eccles takes top comms role at BIB

Julian Eccles is leaving his post as special adviser to the Secretary of State for Culture Media and Sport Chris Smith, to become the first corporate communications director at British Interactive Broadcasting. BIB, which launches next spring andwill provide home shopping, banking and entertainment ...

Freephone lobby to oppose Oftel

Express, National Westminster Bank, Interflora, Forte Hotels, Dyno-Rod and Guardian Direct, many ...

PROFILE: A political animal - Dr Ian Twinn, Director of Public Affairs ISBA

insider. BIOGRAPHY 1975-1983 Town planning lecturer, South Bank Polytechnic 1983 ...

Bloomberg to focus marketing below-the-line

payoff from the investment bank which formerly employed him. ...

Bloomberg to focus marketing below-the-line

payoff from the investment bank which formerly employed him. ...

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