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Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works

11 Dec 1998 | by GABRIELLE SHAW

During the past six years Midland Bank has been struggling to find a brand image that is modern...During the past six years Midland Bank has been struggling to find a brand image that is modern ... to address. The move away from what was essentially a community bank to a global operation could lead people to believe that Midland Bank was becoming further dehumanised and that their individual ...

Mainland elected to chairmanship of IPR City group

11 Dec 1998 | by KATHY GREENE

in the Royal Bank of Scotland s corporate and institutional banking division. Mainland will continue ...

MEDIA: By misreading its readership the European set its own fate

11 Dec 1998 | by MAGGIE BROWN

Bank and Banker s Trust costing thousands of jobs - the paper ran the news the week before ... it impossible to ignore. It has just launched its own distinguished panel of wise men to shadow the Bank ...

Going green: Corporates are bowing to public opinion and greening up their acts

11 Dec 1998 | by STEPHANIE FRANCE

is the Co-op Bank. A recent Mintel survey rated the bank third in a list of the UK s most trusted companies. Jim Sinclair, group marketing manager, Co-op Bank, confessed he is often asked if the Co ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

11 Dec 1998 | by KATHY GREENE

Express, Pepsi and Chase Manhattan bank. Taaffe is now firmly settled in the UK with his wife ...

CAMPAIGNS: International Financial PR - Patriotism pays off in Bond issue

04 Dec 1998 | by MARY COWLETT

Client: State Bank of India...Client: State Bank of India PR Team: Adfactors PR Campaign: The State Bank of India ... ,000 not including advertising costs The State Bank of India (SBI) is the largest public sector bank in India, with over 9,000 branches. In July, in the wake of US sanctions against the country, the bank ...

INTERNATIONAL: Hunzinger lands Metallbank float

04 Dec 1998 | by SIMON ELLERY

newspapers and then putting the focus on analysts in a bid to raise the value of the bank s stock ... . The bank reported profits of pounds 98 million for the year to the end of September 1998. ...

MEDIA PROFILE: Emily Bell, business editor, the Observer - A true business strategist

04 Dec 1998 | by STEPHEN ARMSTRONG

, two weeks ago the chairman of Barclays Bank resigned on Friday, giving the evening and Saturday ...

Webb leaves Direct Line to head Virgin One PR

27 Nov 1998 | by KATHY GREENE

Virgin One, the banking arm of Richard Branson s financial services company Virgin Direct...Virgin One, the banking arm of Richard Branson s financial services company Virgin Direct, this week appointed Adrian Webb to head its public relations team. Webb is currently head of PR ... personal bank account combining mortgages, savings, credit cards, loans and current accounts into a ...

BORDER LINES: MUNICH: Merlin and Charles Barker union

27 Nov 1998 | by MAGGIE BROWN

will be headed by managing director Daniel Ganjon, who was head of investor relations at German bank Bayerische...will be headed by managing director Daniel Ganjon, who was head of investor relations at German bank Bayerische Hypo-Bank until last summer, a few months before the bank merged with its rival Bayerische Hypo ...

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