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NEWS: Media rapped for baby milk scare

31 May 1996 | by LEXIE GODDARD

Media coverage of the baby milk issue was a classic case of bank holiday-itis PR advisers...Media coverage of the baby milk issue was a classic case of bank holiday-itis PR advisers to the leading baby milk manufacturers said this week. Steve Marinker, a director at Farley s PR agency Holmes and Marchant Counsel, accused the media of causing undue alarm to mothers by grossly ...

NEWS: New PHD faces pounds 6m challenge with First Direct media review

31 May 1996 | by ANNE-MARIE CRAWFORD

banking. The move this autumn will make it a head-on competitor to First Direct. The review ...

NEWS: City PRs compete for AEA privatisation deal

31 May 1996 | by JOHN-PIERRE JOYCE

explained that the Government s merchant banking adviser Schroders had been asked to put forward a ...

COMMENT: EDITORIAL; Baby milk crisis leaves sour taste

31 May 1996

. Certainly there was a touch of bank holiday over-excitement about last weekend s story on phthalates ...

TOP 50 HEALTHCARE PR: Healthy growth for the Top 50

31 May 1996 | by KATE NICHOLAS AND PETER ROBINSON

the Blood Service and also launched an (umbilical) Cord Bank for use in leukaemia procedures to replace ...

THIS WEEK: Barclays trials account on TV

30 May 1996 | by PATRICK BARRETT

. The bank expects that around half of its customers will eventually join Additions, or accounts like it, which charge for the services they provide. Other banks are likely to follow suit. The direct ... heavyweight when it comes to a national roll-out. It will be very important to the bank ...

ADVERTISING: BRIEFS

30 May 1996

is starting new TV ads for its Jolly Rancher sweets brand. Executed by Banks Hoggins O Shea, the ads ...

ADVERTISING: CAMPAIGN OF THE WEEK; Martini

30 May 1996 | by JAMES KYDD

, such as the Lloyds Bank and Renault Megane campaigns. There s also another raft of ads that are desperately ...

THIS WEEK: STOP PRESS

30 May 1996

, lending, current accounts, business banking, savings and investment, life insurance and pensions ...

MARKETING FOCUS: Life after downsizing

30 May 1996 | by BEN ABRAHAMS

. By that token, Stephen S Roach, chief economist of US investment bank Morgan Stanley, must be a giant of a ...

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