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ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... and CDP resigned the business for Clydesdale Bank and Yorkshire Bank earlier this year, and has pulled ...

DIARY: I’m only a punter but...

28 Nov 1996 | by A PUNTER

deserve my private attention - over the genuine job offers I get, letters from my bank manager ...

THIS WEEK: Barclays banks on TV ads again

14 Nov 1996 | by PATRICK BARRETT

personal banking....personal banking. The campaign is the first national advertising for the bank since 1991, when ... , such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ... developments along similar lines, he said. The bank is also expanding its central advertising ...

ADVERTISING & PROMOTION: BRIEFS

24 Oct 1996

marketing company The PHQ Agency has retained the Bank of Scotland s Supersaver/Express Account loyalty ...

THIS WEEK: Anti-EU party’s press ads debut

17 Oct 1996

. The pounds 1m press campaign, by Banks Hoggins O Shea, is the second stage of the party s pounds 20m ... in the face of Europe, and persuade voters to seek a referendum. Banks Hoggins O Shea will also produce ...

Business Performance League 7 October 1996

11 Oct 1996

17.0 4.3 12.7 hair appliances 15 14 Banks Hoggins ...

MARKETING MIX: SOAP BOX; Comrades, come to the aid of the direct revolution

10 Oct 1996 | by JUDITH DONOVAN

to say hi , we re here to make life easier , we re the listening bank , and our customers get used ...

ANALYSIS: Is the PO getting it sorted?

26 Sep 1996 | by NEIL DENNY

-mail advertising campaigns. It would not apply to business post, such as bank statements or bills. Such a ... interaction is a damn sight cheaper than the cost of snail-mail. Home banking and the growth ...

DIRECT MARKETING: ‘All marketing is direct’

19 Sep 1996

telephone banking. It is not even about banking, claimed commercial director Peter Simpson at the UK ... with customers, you must have a dialogue. * Build a brand. First Direct is not about telephone banking. It is not even about banking, because frankly we could sell any product we liked. Simpson acknowledges ...

ADVERTISING & PROMOTION: Hard times for Colleagues

29 Aug 1996 | by JAMES CURTIS

space of a bank holiday halting the slide....Shares in direct marketing agency Colleagues hit a new low last week, with only the breathing space of a bank holiday halting the slide. Not so long ago, things looked good for the Bath-based company. Last year, pre-tax profits of almost pounds 4m and a 41% growth in turnover to pounds 51m saw ...

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