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Nissan global marketing chief demands more 'science' and less 'glorified art'

02 May 2013 | by Alex Brownsell

s surge up global bank ranking lists as evidence of a brand making progress. "Take the Interbrand survey ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

28 Mar 2013 | by Alex Brownsell

product planning, Smart (1997-98) - Project manager, marketing communications, DaimlerChrysler Bank ...

Santander set to unite Ennis, McIlroy and Button in major campaign

26 Feb 2013 | by Alex Brownsell

and Formula One driver Button. The Spanish bank has launched an above-the-line campaign featuring the trio ... , prior to its rebrand to Santander, in 2007. Button has been used by the bank in its marketing material ...

RBS digital marketing exec to be general manager of driving.co.uk

18 Dec 2012 | by John Reynolds

Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.

Sky in search for F1 sponsor to replace Santander

10 Dec 2012 | by Matthew Chapman

partnership with Vodafone McLaren Mercedes and sponsorship of Scuderia Ferrari. The bank will also continue ... in upcoming advertising campaigns, because the bank "has a track record of using sponsorship assets ...

Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands

06 Dec 2012 | by Alex Brownsell

't think we are a bank or insurance company, and that people know we make performance cars. So we want ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

Campaign Viral Chart: Lager and Angry Birds make the top three

07 Sep 2012 | by Ben Hall

Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without

Trading places: this week's people moves

24 Aug 2012 | by Daniel Farey-Jones

.ON , is to leave the energy company to take up a position with the Commercial Bank of Qatar . Davies, who joined E ...

Campaign Viral Chart: DC shoes turn San Fran viral into chart topper

13 Jul 2012 | by Ben Hall

, beaten by both Block and a flashmob for Spanish bank, Banco Som Sabadel. Meanwhile, an ad ...

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