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Go Outdoors TV ad marks bank holiday weekend

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging...and camping equipment, which runs throughout the bank holiday weekend. Russel Bennet, head of marketing ... ." The 30-second ad will run across all major channels over the bank holiday weekend. ...

As budgets get tighter, consumers get smarter

There s nothing like a budget to focus us on our bank accounts, and evidence shows Brits are working like never before to make the pounds in their pockets go further. People living in the UK are resigned to having to tighten their belts for the next three years and they are becoming more proactive ...

Former Barclays man Howell James to head Christie's global comms

James announced he was stepping down from Barclay s in October after four-and-a-half years at the bank without a job to go to. In the new Christie's role he replaces Toby Usnik, who becomes chief of corporate social responsibility and senior international director for the Americas. Based in London, James ...

Taxing issues for marketing as brand trust is called into question

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum

banking system during the summer brilliantly, with regular long-form emails and print ads to explain ...

Is it practical to expect '10 out of 10' in every piece of creative marketing? The Marketing Society Forum

MAYBE - Sara Bennison, Marketing director, UK retail and business banking, Barclays Who cares if it's practical? No one wants to get out of bed to do 'seven out of 10' work. Whatever ... is key - as not everyone, for example, wants a bank to take a light-hearted approach to debt. YES ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established: 2012 Disciplines: Creative, PR and branding Agencies include: Team Bank of America, Burson ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

/ Arena Media 26 16= ( ) Tesco Bank WDMP/Initiative 25 16 ...

Five marketing takeouts from the Conservative Party conference

of banking scandals. This was a message ringing out from a number of fringes and the main floor ... restore consumer faith in banking, the membership organisation funded by the major UK banks has committed ...

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