-defining". NatWest 's new campaign promises a new tone of voice for a high-street bank. Up until now, I've thought the line of "Helpful banking" has been stronger than the work it delivered. The new spot is all about its ... -directed, and executed in such a charming way, that you can't help but warm to the bank, which is a feat in itself ...
for this one (I'm only human). But I needn't have worried, because it's not an ad for an investment bank, it's an ad for an investment bank's sponsorship of The National Gallery, and it has got Anna Friel in it ...
it looked fresher. More Azealia Banks, less high-street bank. The National Lottery tells me it is "life ...
the engine of the ad. HSBC's business strategy is to position itself as "the world's local bank", so why ...
these ones do. Continuing on our journey, the next stop is Bank - Santander , to be precise. Despite a ...
, air travel, balloon travel and train travel have all been Virgin-ed and now it's the turn of banking ... on banking, I let out a small sigh. Please no, not another financial ad that lacks humanity. Not Virgin ...
's taking up all my online time at the moment? Well, the Azealia Banks 212 video is pretty damn cool. I ...
to pump out soulless work for banks and supermarkets at one of the five superagencies? DDBFallonSaatchi ...
's defining feature of mutuality - which sets it apart from the banks - is simply not brought out enough ...
is a tennis ace. Personally, if I had the riches of Croesus stashed in a Swiss bank account, I wouldn ...
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