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Winners and losers: Marketing's Digital Agency Leagues 2012

is blurring specialisms. Anil Pillai, UK chief executive at LBi, which works with Lloyds Banking Group, Virgin ... , ex-head of brand and communications at online bank First Direct and now East Coast Mainline head ... % affiliate, 4% eCRM, 3% media, 2% email, 2% mobile. Clients include BT, Lloyds Banking Group, Virgin ...

Top 50 Consumer Consultancies

did not see other banks as rivals because they did not have the same global capacity. Instead, he ... that like them, and may be a threat if they decided to become a bank'. This shows that consumers' connection ... and we are not seeing signs of it bouncing bank any time soon,' says Freuds' Mulholland. At the same time ...

Top 50 Digital Consultancies

comms. Pack believes US banks are engaging well with social media, and are setting a great example for the more tentative UK banks to follow. For example, US-based investment firm Pimco has an active ...

Digital Leagues 2011

.5% email, 4% ads, 19% search, 0.25% affiliate,15% other 6.5% media. Clients include BT, Lloyds Banking ... . Managing director Joe Tucci. 100% consultancy. Clients include Barclays Bank, ASOS, Barclaycard. www ... % email, 10% ads, 10% other. Clients include British Gas, o2, Lloyds Banking Group. www ...

Stephen Noakes, Halifax: How PR drives the debate

blemished if turned down and some were under the impression that banks are not willing to lend. This insight ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

cultivate a credit bank of goodwill that will help mitigate potentially adverse periods of negative media ... . The results showed the power of mitigation and that having a credit bank of messages helped inoculate ... brand or service. A company with a well-tended reputation and profile is a company with a credit bank ...

Sponsorship Leagues 2011

, which everyone else will inevitably follow - as with golf and the major banks, for example. 'Sky ...

Catherine Eastham, Four Communications: How to be a perfect partner

I have to confess to a vested interest - Four Communications manages Lloyds Banking Group's London 2012 PR and has been involved from the beginning of its partnership in March 2007. Although I've been with Four for only six months, I admit that the lure to join was because of the desire ...

Market research leagues 2011

. Managing director Roger Banks. 58% quantitative, 22% qualitative, 20% other. www.incite.ws Brainjuicer ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

The post-recession era has been characterised by intense scrutiny of corporations by government, NGOs and the media. The world is on high alert for any suspected misdemeanour, be it greed (the banks), environmental damage (BP) or dubious practices (News International). In this digital age, every ...

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