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Awesome Apple? Or is the bubble about to burst?

21 Dec 2012 | by Mark Simon

they have in the bank, it s safe to say they will be a dominating force in the mobile and tablet markets ...

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

(think the young Red Bull or Grameen Bank). But if we look at a new generation of challengers from ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

in the market (an average of 11 times in two weeks) compared to banks (an average of four times in two weeks ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

. A larger screen size enables tasks such as banking or shopping, which tend to be more visual ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

) (Jun 2011) (%) Banking 10,171 4,102 6069 (+148%) Basic Materials 7 ... ) (%) Banking 44,905 27,916 16989 (+61%) Basic Materials 562 465 97 (+21 ...

Profiling the young and active in Britain

20 Apr 2012 | by Kantar Media

Woods - this figure jumped to nearly 40% in 2011. Thus marketers cannot simply bank on the pull of a ...

The moments that matter

17 Feb 2012 | by Claire Emes

at other sectors - mobile, banks, airlines, energy - similar proportions recall particularly positive ... with an airline or bank. However if this were the only factor, we would also expect to see a correspondingly ... and bank than their supermarket. Negative customer experiences matter because they weaken, and can ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s. Furthermore, people describe government in almost the same manner they speak of banks and oil and gas ...

Reputation Survey: Payday loan companies - No love for payday loan companies

13 Oct 2011 | by Kate Magee

, LANSONS COMMUNICATIONS Alternative financiers stepping into the space vacated by big banks is one ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

of the first year is a time when banks in particular intensively target students, knowing that many will need to open new accounts and apply for bank cards. The financial brands students choose at this point ...

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