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First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...The HSBC-owned direct bank, which celebrates its 25th anniversary next year, is set to launch a ... bird and half mammal", showing that First Direct "is a different kind of bank" while also dialling up ... a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...
The bank has launched a 60-second film, created by BBH, in which it attempts to show it is "listening to its customers, recognises their financial dilemmas and has the products, tools and services ... their money back, with interest, after three years. This new approach, named 'You-shaped banking ...
after Asos rolled out a series of "shoppable films" , featuring rapper Azelia Banks and singer Ellie ...
Launching a bank with no high-street branches. Opening a new railway line from London to the continent. This is big, important stuff. First Direct's beguiling hyper-creativity and Eurostar s feature film Somers Town were justifiably out of the ordinary advertising. Now we have EE and the launch ...
well with our ethos of providing customers with the right banking messages and experiences at the right ...
Santander, the Spanish-owned high street bank, has rolled out a new campaign promoting the "value...centre is then shown to hit the 1m mark, the total amount the town s population could save by banking with Santander. As a result of reaching 1m, the bank donated 25,000 to a local charity Subsequent executions ... two-year plan to bring the brand closer to "real people" and re-establish trust following the banking ...
The 1.4m ad campaign (see below), by agency Story, follows a call by the HSBC-owned bank for customers to send in their 'Picture of Happiness' a photograph showing them at their happiest via ... . "Banking with First Direct gives customers more time to do what makes them happy and the 'Picture ...
Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without
, beaten by both Block and a flashmob for Spanish bank, Banco Som Sabadel. Meanwhile, an ad ...
) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...
