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Revolution: Search Special Report - Smarter, more relevant

06 Sep 2012 | by Stuart Derrick

Gunn, digital marketing manager, Lloyds Bank Wholesale Banking Markets WHAT'S NEW IN SEARCH ...

Trend report: Media looks to recruit future skill sets

04 Jul 2012 | by Mark Banham

in modern times. The issue of how we battle against the banks and the legal firms to attract the best ...

Greenlight appoints director of social media

14 Jun 2011 | by Daniel Farey-Jones

and the first to have a shorter, custom URL. O Brien also initiated and led the bank s listening programme ...

NatWest eyes digital banking growth

28 Sep 2010 | by Alex Brownsell

Royal Bank of Scotland (RBS) Group is plotting a fresh digital strategy for NatWest, as it looks...The majority state-owned bank's procurement division has contacted several agencies with a view to working on NatWest's digital marketing. It wants agency help to gain more customers online. Glue Isobar ... competition report. This increases the potential for the use of differing strategies across its retail banking ...

Santander appoints Greenlight for search marketing

18 Jun 2010 | by Jacob Mathias

International bank Santander has enlisted the help of search marketing agency Greenlight...Greenlight's successful work over three years with Alliance and Leicester bank, now part of the Santander Group, led Santander to retain it. The agency has won IDM awards for best use of search engine marketing for its work with Alliance Leicester, Monarch Airlines and Radisson Edwardian. Amanda Mayes ...

Mark Ritson on Branding: Has Google met its match in Bing?

09 Jun 2009 | by Mark Ritson

with the brand. Take all the pompous marketers from banks and mobile-phone networks that seem to dominate ...

Andrew Walmsley on Digital: It's the same difference

03 Mar 2009 | by Andrew Walmsley

or banking, and never trouble ourselves with views that run contrary to our own. Digital media perform a ...

Asda advertises store locations on satnavs

12 Jan 2009 | by Fiona Ramsay

on their navigation devices. It allows banks, coffee shops, petrol stations, grocery stores, hotels, chemists ...

Microsoft's ad sales business posts record losses

24 Oct 2008 | by Dan Leahul

The division's revenue grew 15% to $770m ( 497m), generated from its Live search and MSN display ad networks, with search growth exceeding display. The figures surpassed Microsoft's own expectations, which were banking on projections of $718m ( 464m). Due to forecasts of a difficult ad ...

Sainsbury's Bank extends behavioural email usage

16 Oct 2008 | by Dan Leahul

LONDON - Sainsbury's Bank plans to extend its behavioural email strategy to its home insurance...'s Bank website, whether saving insurance quotes or abandoning them. Emails are sent which encourage re-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e-commerce relationship manager at Sainsbury's Bank, said: "Industry research has revealed that up to 75% of shoppers ...

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