First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...The HSBC-owned direct bank, which celebrates its 25th anniversary next year, is set to launch a ... bird and half mammal", showing that First Direct "is a different kind of bank" while also dialling up ... a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...
The HSBC-owned direct bank has announced a five-year deal with venue operator SMG to become title ... , which opens in July, marks the first major sponsorship in the bank s 24-year history. It forms part ... of marketing for First Direct. "When First Direct launched we were out to challenge the banking sector ...
, the bank's brand chief, talks to Alex Brownsell about the role of marketing in its radical plans for change....the bank a clear advantage over rivals such as Lloyds Banking Group and RBS. Few commentators could have ... for attempting to fix Libor, the inter-bank lending rate, and fined nearly 300m in the UK and US. Barclays' divisive chief executive, Bob Diamond, the whipping boy for bank-bashers everywhere, was forced to resign ...
The bank has launched a 60-second film, created by BBH, in which it attempts to show it is "listening to its customers, recognises their financial dilemmas and has the products, tools and services ... their money back, with interest, after three years. This new approach, named 'You-shaped banking ...
Senior banking executives have argued that marketing is to blame for the breakdown of consumer...provider Monitise, discussed the deteriorating relationship between banks and their customers. David ... with banks", and instead claimed, "like is the problem word". He said the slow adoption of technology ... banks and consumers "better off", in particular regarding charges for current accounts. She said: "We ...
Cairney: Radio Presenter Journalist Rob da Bank: DJ Bestival Founder Ben de Lisi: Fashion Designer ...
and Paralympians that would be adored in their home towns whether or not they made the podium. The bank s local ...
Tesco Bank has intensified competition with traditional banks by launching a mortgage range...The banking branch of Tesco is attempting to lure the 15 million British households signed up ... the entry into mortgages is a major milestone towards offering its customers a full retail banking service and will appeal because people "want choice in banking from a brand they know and trust to deal with them fairly ...
With Lloyds Banking Group set to rebrand 630 high-street branches as TSB, ahead of their sale...The one thing that most people can tell you about TSB is that it was "the bank that likes to say ... the poor save, and although it developed and evolved in the subsequent period into a full-service bank, it never shook off its savings tradition, its reputation as a bank for the ordinary working person, nor ...
The Co-operative has finally agreed to buy 632 Lloyds bank branches in a deal that will have...Lloyds Banking Group will receive an initial 350m for the group of branches that have been dubbed ... Gloucester branches in England and Wales, as well as the online bank Intelligent Finance. Lloyds Banking ... will operate under the TSB brand. Lloyds has been forced to sell off the branches as a new independent bank ...
to remove filters