multimillion-pound sponsorship deal with Deutsche Bank. Deutsche Bank will help develop education programmes ...
The HSBC-owned direct bank has announced a five-year deal with venue operator SMG to become title ...
, which opens in July, marks the first major sponsorship in the bank s 24-year history.
It forms part ...
of marketing for First Direct.
"When First Direct launched we were out to challenge the banking sector ...
Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has...were from banking. She said: "We supplemented the team with the very best consultants and contractors ...
activity. Hancock said: "Not all brands can be a Red Bull. But if you are a bank you can still say' I can ...
10 Apr 2013
| by Chloe Smith
and Irish Lions that was first signed in 2007 and has featured the bank running several promotions ...
: "The British and Irish Lions Tour to Australia is an extremely important sponsorship for the bank ...
and Formula One driver Button.
The Spanish bank has launched an above-the-line campaign featuring the trio ...
, prior to its rebrand to Santander, in 2007. Button has been used by the bank in its marketing material ...
The bank is set to announce details of an estimated 4m sponsorship deal next month, which will give Barclays marketing rights to Team GB until and during the summer Games in Rio de Janeiro in 2016.
In 2007, Lloyds TSB became the first backer of London 2012 with a high-profile, 80m agreement, after ...
Construction Bank exclusive rights to produce the official Manchester United branded credit card in mainland ...
partnership with Vodafone McLaren Mercedes and sponsorship of Scuderia Ferrari.
The bank will also continue ...
in upcoming advertising campaigns, because the bank "has a track record of using sponsorship assets ...
't think we are a bank or insurance company, and that people know we make performance cars. So we want ...
's profile have been superb.
"As a bank that places great value in supporting young entrepreneurs ...