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the news on Friday (26 November) that the travel group had reached an agreement with its banking group ...
McQueen discusses how the brand is still focused on its members and explains that one of the hardest challenges is communicating to consumers that it's not a bank. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
Barclays has rolled out a new ad in its 'Take One Small Step' campaign, which promotes the bank...be used to reduce monthly mortgage payments. The bank will also roll out a series of online customer ...
Kristof Fahy, group brand and marketing director, William Hill Why I like this Financial services brands are in a tough place, so attitudes to creative and messaging have had to change as the public would take a dim view of any bank that wasn't showing some kind of humility and a down ...
HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial
The service, which launched in April, is funded by a statutory levy on the UK banking industry. The aim is to better educate consumers on managing their short-term and long-term finances, as well as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ...
HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial
The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style. Launching this week across social media sites such as Twitter, Facebook and YouTube, the animated ad shows the seal of a storybook, 'The Legends of Pilsner Urquell ...
The campaign, created by The Bank, will launch in cinemas today supported by outdoor, print and online activity. The ad has been shot with a 1960s style Bolex camera, featuring scenes of fashionable men and women in Italy during the summer months. The music has been recorded by Mario Biondi, a triple ...
the mood of the nation by looking forward to the forthcoming four-day bank holiday weekends, improving ...
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