JP Morgan 'chase' by McGarryBowen
27 Jan 2011
Investment bank JP Morgan, which received a $25 billion bailout during the financial crisis...The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos ...

