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NEW MEDIA: NatWest tests out TV banking

NatWest has tied up a deal with Microsoft to pilot an interactive banking service on the software...NatWest has tied up a deal with Microsoft to pilot an interactive banking service ... of services available through NatWest s PC banking service, such as mortgages, travel insurance, currency rates as well as everyday banking. Ian Andrews, head of online delivery at NatWest, said ...

Adwatch: Lloyds TSB strategy stresses bank’s partnership for life - Lloyds TSB’s latest

? runs the rewritten lyric, followed by the new strapline, Your life. Your bank ... are alternately shown in blue and green, the colours of the two banks, and the familiar black horse appears in a new remoulded form. Historically, bank advertising has been seen as patronising ...

ADWATCH: Animated NatWest ads break with banking convention - NatWest’s new TV ads use

with the staid approach traditionally favoured by banks. Even the conventional endline has been dropped ... routines. The bank helped some 67,000 people start their own businesses last year, says a voice ... that doesn t normally interest people much, he says. The bank s distinctive interlocking triangular ...

ADWATCH: Goodbye to the ambassador, hello apologetic hostess - Ferrero Rocher’s ads were so bad they were a joke, but will the new ads raise profile?

, and its new campaign, through Banks Hoggins O Shea FCB, has entered Adwatch at number 13 with 60% recall....Ferrero Rocher has finally abandoned its excruciating ambassador s reception advertising, and its new campaign, through Banks Hoggins O Shea FCB, has entered Adwatch at number 13 with 60% recall ... at Banks Hoggins, says: The ambassador ads did a good job six years ago in getting the brand noticed ...

Stop Press

UBS, one of Europe s biggest banks, is understood to have appointed Bartle Bogle Hegarty for a...UBS, one of Europe s biggest banks, is understood to have appointed Bartle Bogle Hegarty for a pounds 30m pan-European advertising project, which is thought to involve the launch of a major online ... following a merger between Union Bank of Switzerland and Swiss Bank Corporation. Carat Group ...

Lloyds TSB unveils ads for new look

. It is the first national campaign since the two banks merged four years ago, and will be supported by press.... It is the first national campaign since the two banks merged four years ago, and will be supported by press ... . Ford Ennals, group director of marketing, said the drive amounted to more than the merged bank spent on advertising last year. According to MMS figures, the bank s adspend was pounds 4m for the year ending March ...

REVIEW: Marketing and advertising news in the week’s press

UBS, one of Europe s largest banks, has appointed Bartle Bogle Hegarty to its pounds 30 million...UBS, one of Europe s largest banks, has appointed Bartle Bogle Hegarty to its pounds 30 million pan-European business after a four-way pitch against Leo Burnett, D Arcy and BMP DDB. - Marketing ... the investment bank, Warburg Pincus. The deal will clarify the value of Channel 5 and make paper multi ...

ADWATCH: Midland tries for empathy - Midland Bank has cut through the clutter as it advertises a

Midland Bank s campaign to get people thinking about their finances was never intended...Midland Bank s campaign to get people thinking about their finances was never intended ... the bank s change of name to HSBC is now being followed by two 50-second executions encouraging people ... are starting what will be a long process of getting back to customer-driven, relationship banking, says Alan ...

the bank into profit

Prudential is preparing a major online ad campaign for its one-year-old direct banking service...Prudential is preparing a major online ad campaign for its one-year-old direct banking service, Egg. But the insurance giant cracked the market using more traditional media. The Egg service, which promises individually tailored financial services, launched on 11 October last year using ...

Stop Press

the announcement last week that the FCB and Bozell networks are to merge. The account is handled by Banks Hoggins...Daihatsu is understood to be reviewing its pounds 5m advertising business, following the announcement last week that the FCB and Bozell networks are to merge. The account is handled by Banks Hoggins ... for Chrysler. Commerzbank, Germany s fifth largest bank, will launch its Comdirect internet trading ...

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