28 Jan 1999
| by STEVE BELL
NatWest has tied up a deal with Microsoft to pilot an interactive
banking service on the software...NatWest has tied up a deal with Microsoft to pilot an interactive
banking service ...
of services available through NatWest s PC banking service, such
as mortgages, travel insurance, currency rates as well as everyday
banking.
Ian Andrews, head of online delivery at NatWest, said ...
18 Mar 1999
| by ROBERT MCLUHAN
? runs the rewritten lyric, followed by the
new strapline, Your life. Your bank ...
are alternately shown in blue and
green, the colours of the two banks, and the familiar black horse
appears in a new remoulded form.
Historically, bank advertising has been seen as patronising ...
15 Jul 1999
| by ROBERT MCLUHAN
with
the staid approach traditionally favoured by banks. Even the
conventional endline has been dropped ...
routines. The bank helped some
67,000 people start their own businesses last year, says a voice ...
that doesn t normally interest people much, he says.
The bank s distinctive interlocking triangular ...
25 Nov 1999
| by EMMA REYNOLDS
, and its new campaign, through Banks Hoggins
O Shea FCB, has entered Adwatch at number 13 with 60% recall....Ferrero Rocher has finally abandoned its excruciating ambassador s
reception advertising, and its new campaign, through Banks Hoggins
O Shea FCB, has entered Adwatch at number 13 with 60% recall ...
at Banks Hoggins, says: The ambassador
ads did a good job six years ago in getting the brand noticed ...
18 Nov 1999
| by PAUL WHITFIELD
UBS, one of Europe s biggest banks, is understood to have appointed
Bartle Bogle Hegarty for a...UBS, one of Europe s biggest banks, is understood to have appointed
Bartle Bogle Hegarty for a pounds 30m pan-European advertising project,
which is thought to involve the launch of a major online ...
following a merger between Union Bank of Switzerland and Swiss Bank
Corporation.
Carat Group ...
01 Jul 1999
| by STEVE BELL
. It is the first national campaign since the two
banks merged four years ago, and will be supported by press.... It is the first national campaign since the two
banks merged four years ago, and will be supported by press ...
.
Ford Ennals, group director of marketing, said the drive amounted to
more than the merged bank spent on advertising last year. According to
MMS figures, the bank s adspend was pounds 4m for the year ending March ...
19 Nov 1999
| by JADE GARRETT
UBS, one of Europe s largest banks, has appointed Bartle Bogle
Hegarty to its pounds 30 million...UBS, one of Europe s largest banks, has appointed Bartle Bogle
Hegarty to its pounds 30 million pan-European business after a four-way
pitch against Leo Burnett, D Arcy and BMP DDB. - Marketing ...
the investment bank, Warburg Pincus. The
deal will clarify the value of Channel 5 and make paper
multi ...
25 Feb 1999
| by ROBERT MCLUHAN
Midland Bank s campaign to get people thinking about their finances
was never intended...Midland Bank s campaign to get people thinking about their finances
was never intended ...
the bank s change of name
to HSBC is now being followed by two 50-second executions encouraging
people ...
are
starting what will be a long process of getting back to customer-driven,
relationship banking, says Alan ...
04 Oct 1999
| by RACHEL MINTER
Prudential is preparing a major online ad campaign for its
one-year-old direct banking service...Prudential is preparing a major online ad campaign for its
one-year-old direct banking service, Egg. But the insurance giant
cracked the market using more traditional media.
The Egg service, which promises individually tailored financial
services, launched on 11 October last year using ...
16 Sep 1999
| by BEN ROSIER
the announcement last week that the FCB and Bozell
networks are to merge. The account is handled by Banks Hoggins...Daihatsu is understood to be reviewing its pounds 5m advertising
business, following the announcement last week that the FCB and Bozell
networks are to merge. The account is handled by Banks Hoggins ...
for Chrysler.
Commerzbank, Germany s fifth largest bank, will launch its Comdirect
internet trading ...