Alliance & Leicester has appointed Carat Direct Communications to handle its £7.5m press planning and buying account.
The most enjoyable and easiest reviews to write are ones about a piece of work you either really love or really hate. But among the selection of ads from which I had to choose, none aroused such polarity of passion. Sure, some were good and some were bad, but none made me want to shout joyously from...
There is a sinister consensus developing in our society: thousands of us are choosing Apple's iPod as the century's must-have gadget.
John Banks was this week named the president of Nabs as the industry charity looks to build income...The chairman and chief executive of Banks Hoggins O'Shea/FCB takes over from John Bartle, the Bartle Bogle Hegarty founding partner, who is stepping down after three years. One idea being mooted ... ," Grant Duncan, the chairman of Nabs, said. Banks began his two-year term of office with a pledge ...
The Chronicles of Riddick could be coming to a phone near you as Zed – the digital arm of ZenithOptimedia – is sending out 100,000 MMS messages to fuel Vin Diesel’s latest muscle-rippling, action blockbuster.
Five is planning to put live events and comedy at the centre of its programming strategy next year.
LONDON - Alliance & Leicester Commercial Bank has launched an integrated campaign to challenge...The marketing campaign, through Cheltenham-based TDA, presents Alliance & Leicester as the "A+Lternative" bank for businesses of all sizes and is introducing a new account management service, personalised ... . They are straightforward about Alliance & Leicester's current market position and pitch it against the Big Four banks ...
Banks have been lining up to rebrand in a bid to connect with customers. But there are risks, says...Major UK bank undertakes multimillion-pound brand overhaul to make it more appealing to consumers ... climate and the spectre of foul-ups such as the Post Office's rebirth as Consignia, banks have emerged ... and lettering of the bank's name. According to brand strategy director Sara Deeks, the work is intended ...
Banks and utilities companies are failing to exploit statements and bills as an effective medium...consumers respond positively to marketing messages accompanying bank statements and utility bills. Of those ... always been an important method of communication between a bank and its customers. With the systematic ...
Despite the continuing rise in consumer debt, the banking industry insists it is responding...Consumer debt has reached astronomical levels. As the Bank of England raised interest rates again ... worries over the level of personal debt, or just another effort by traditional banks to defend ... high-street banks used to own the personal lending market,' he says. 'New entrants to the market mean ...
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