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Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

of banking scandals. This was a message ringing out from a number of fringes and the main floor ... restore consumer faith in banking, the membership organisation funded by the major UK banks has committed ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

the pricing policies of energy companies, demanded that banks pay back customers "unfair" charges speedily ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... -operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...

Is it practical to expect '10 out of 10' in every piece of creative marketing? The Marketing Society Forum

09 Nov 2012

MAYBE - Sara Bennison, Marketing director, UK retail and business banking, Barclays Who cares if it's practical? No one wants to get out of bed to do 'seven out of 10' work. Whatever ... is key - as not everyone, for example, wants a bank to take a light-hearted approach to debt. YES ...

Advertising Association calls for adspend increase in Budget

20 Mar 2013 | by Gemma Charles

," Lefroy writes. He points to the Governor of the Bank of England Sir Mervyn King s claim ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

Former COI boss turns fire on first-ever Whitehall marketing plan

10 Sep 2012 | by Gemma Charles

, in particular Jenny Grey, the executive director of government communications who is leaving to join banking ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

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