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Timberland pokes fun at banks in digital outdoor work

that draws comparisons between the durability of its products and the flimsiness of the banking sector....Created by Leagas Delaney, the ads promote the rugged characteristics of Timberland's products and uses lines including: "We build things to last. Maybe we should start a bank" and "One American institution that won't fall apart". The campaign was devised to emphasise to consumers that, with less money ...

'For every generation' Gap banks on Ryan Adams gold for autumn push

NEW YORK - With youth and experience represented at its most talented, Gap launches its 'For every generation' advertising campaign featuring the singers Ryan Adams and Willie Nelson, as it seeks to shore up its declining sales for the autumn season.

 

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