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Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works

During the past six years Midland Bank has been struggling to find a brand image that is modern...During the past six years Midland Bank has been struggling to find a brand image that is modern ... to address. The move away from what was essentially a community bank to a global operation could lead people to believe that Midland Bank was becoming further dehumanised and that their individual ...

INTERNATIONAL: Italian bank role for Shandwick Corporate Comm

MILAN: Italian regional bank Banca Popolare dell Etruria e del Lazio has appointed Shandwick...MILAN: Italian regional bank Banca Popolare dell Etruria e del Lazio has appointed Shandwick ... has been briefed to handle all financial PR surrounding the bank s flotation on the Milan stock exchange, which is expected next month. Shandwick will also manage events for the bank ...

Diary: The man who put the ’bank’ into Brocklebank

share options. It might have to be a return to investment banking for the ex-Rothschild s man. ...

CAMPAIGNS: LAUNCH PR - Bank shows its dress sense

in 1989, it was the UK s only direct, 24-hour bank. Since then, almost every bank and building society ... , but also quirky. When the bank launched its web site in April this year, it challenged Band ... -literate audience and the media. The bank was also keen that customers visit its internet site to see a ...

Lawson Dodd lands Royal Bank Invoice Finance

Royal Bank Invoice Finance, the invoice finance arm of the Royal Bank of Scotland, has appointed...Royal Bank Invoice Finance, the invoice finance arm of the Royal Bank of Scotland, has appointed ... advise Royal Bank Invoice Finance on the likely impact of the European single currency on collecting ... , marketing manager of Croydon-based Royal Bank Invoice Finance, said: We re confident that Lawson Dodd ...

FH banking on Wright to boost internal practice

Fishburn Hedges has appointed Lloyds TSB s internal communication head Nicholas Wright to lead its internal communications practice.

PROFILE: Paul Barber, Barclays Bank Retail Financial Services - An impeccable PR credit rating

sprawling retail financial services division which comprises worldwide retail banking, Barclays Life...for Barclays sprawling retail financial services division which comprises worldwide retail banking, Barclays Life, Barclaycard and electronic banking. Barber puts his rapid rise down to being ... director, Inchcape 1998: Director of communications, Barclays Bank Retail Financial Services. ...

STOP PRESS: Chancery recruits World Bank writer

Michael Prest, former chief speech writer to the president of the World Bank, has joined financial...Michael Prest, former chief speech writer to the president of the World Bank, has joined financial specialist Chancery Communications as partner-designate. A senior business writer and consultant, Prest spent ten years at the Times and worked on the launch of the Independent, where he covered ...

Airways must be banking on a longer-term business strategy over quick fix PR solutions with its cut

British Airways (BA) move into budget flights has been dogged by controversy.

Barclays banking on outsiders for retail PR

comprises high street personal banking in Britain and mainland Europe, regional operations in Africa and the Caribbean, private banking and retail stockbroking. Barclays restructuring, which took effect from 1 ... to retail financial services the divisions are corporate banking, Barclays Capital (investment banking ...

 

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