National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... and CDP resigned the business for Clydesdale Bank and Yorkshire Bank earlier this year, and has pulled ...
A credit card war among the UK s major high street banks is set to break out after NatWest...A credit card war among the UK s major high street banks is set to break out after NatWest this week announced the first deal between a British bank and American Express. Until now ... banks. The arrangement restricted the penetration of Amex. But the new deal gives it NatWest ...
According to a recent article, the new wisdom is that advertising banks to young people...According to a recent article, the new wisdom is that advertising banks to young people is probably a waste of time. The crux of the argument: the main influence on their bank choice is parental ... recommendation is likely to be: Son, I ve put pounds 50 in the bank for you, so you ve already got some ...
. That s one surprise. The other is that I m about to praise a clearing bank. Perhaps you d like to sit down.... That s one surprise. The other is that I m about to praise a clearing bank. Perhaps you d like to sit down now. Barclays was one of the first high street banks to get into telephone banking in a big way, with its Barclaycall service. Here at last was a bank working out what customers wanted ...
National Australia Bank Group (NAG) has appointed Catherine James, marketing director at its...National Australia Bank Group (NAG) has appointed Catherine James, marketing director at its subsidiary Northern Bank, as its new head of European marketing. James s appointment comes as NAG ... include Yorkshire Bank, Clydesdale Bank and National Irish Bank. NAG has already moved ...
personal banking....personal banking. The campaign is the first national advertising for the bank since 1991, when ... , such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ... developments along similar lines, he said. The bank is also expanding its central advertising ...
Banks and building societies using advertising to recruit young people could be wasting...Banks and building societies using advertising to recruit young people could be wasting their money, according to research published this week. A survey of 1000 people of all ages, carried out by advertising agency Holder Wilson Pearce s roster agencies, said banks should target young ...
Sainsbury s announcement last week that it is to launch a bank next year appears to be yet another...Sainsbury s announcement last week that it is to launch a bank next year appears to be yet ... for not listening to its customers enough. Now it appears its 12 million customers want banking services from ... looking to break into banking. These will be closely followed by savings accounts, current ...
The banking market, which this week learned it was to be joined by retailer Sainsbury s, is to see...The banking market, which this week learned it was to be joined by retailer Sainsbury s ... banking services. The insurers, both of whom offer a range of general insurance and investment products, have been scouring the banking community for joint venture partners, inviting a handful ...
Banks could be wasting their time aiming their ads at young people, as most rely on mum and dad...Banks could be wasting their time aiming their ads at young people, as most rely on mum and dad ... Banks are going to extraordinary lengths to persuade young people to open accounts with them, but new ... to young people, particularly students, is obvious. The young of today will be the banks bread ...
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