BBVA, Spain's second-largest bank, is reviewing its creative agency requirements and looking...The bank currently works with Havas Worldwide and some local agencies on its creative work across the world, and is seeking to integrate its creative account into a single holding group. The appointed ... , Grupo Consultores (GC) and is led by its Spanish team. The bank is also reviewing its media agency ...
to the bank's staff - he has placed Barclays at the centre of the ongoing debate over the extent to which ... . Edelman's annual Trust Barometer, published this week , once again saw banks at the bottom of trusted ... Wealth in the US for its 'revenue at all costs strategy'. The bank is undeniably ensconced in a ...
, Lloyds and Goldman Sachs, comms professionals have called for banks to be 'as transparent as possible'....With banks set to publish their 2012 results in the coming weeks, the awarding of bonuses ... the reputation of banks took a further hit around issues such as the Libor scandal, Chatsworth CEO Nick Murray-Leslie claimed that banks must learn from past mistakes and focus on being open with details of staff payments ...
BBVA, the Spanish bank, has approached media agency groups ahead of a review of its global media...of BBVA s marketing is thought to be focused in Spain and the Americas, although the bank has three ... in September 2005. BBVA was one of the first Spanish banks to expand internationally: it opened its first ...
The Royal Bank of Scotland Group has appointed The Communications Agency to handle its £2 million..., will handle integrated advertising for the business banking side of both NatWest and RBS. The agency ... -ups to large corporate customers of the banks. Adam Leigh, the chief executive of The Communications Agency ... in November last year. M C Saatchi continues to handle the bulk of RBS s retail banking business. Other ...
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