Branding News brief: South Bank Centre to rebrand
15 Dec 2004
South Bank Centre is rebranding as part of a redevelopment programme. The centre is holding a pitch
Nationwide is to attack the business practices of high-street banks in a £5m ad campaign promoting...television ads will introduce an obnoxious member of staff at a high-street bank, played by comedy actor Mark ... -size-fits-all policies. 'It is a chance for us to deliver an anti-bank message in a less confrontational way,' added ...
South Bank Centre is rebranding as part of a redevelopment programme. The centre is holding a pitch
service industries. Take banks and building societies. The generally held perception ... than change their bank account, the financial services sector has grown complacent. In contrast ... , reconnect this or that bank or building society with their long-suffer-ing customers. One prominent recent ...
Sainsbury's Bank is to become the first financial services provider to offer a savings account
David Webb has been hired to the new role of group sponsorship manager at Royal Bank of Scotland
This is no small-time game either. Banking giants such as HSBC and GE Capital are also ... of Marks Spencer chief executive Stuart Rose's restructure. Its purchase of HFC Bank netted it the added ... , but there weren't many competitors to switch to anyway. So why do the banks want to get into this sector ...
London South Bank University is kicking off an integrated response campaign that tells prospective
Sainsbury's Bank is to install touch-screen plasma TVs to provide product details to customers
Reserve collection of premium wines over the August bank holiday.
, all credit to the Bank of Scotland. The campaign idea is hardly radical, I'll admit. Every company ... and make genuinely arresting advertising. Even if, like me, you have no idea what the Bank of Scotland ... human level. This ad is all about people. People like us. The bank understands us enough to know ...