LONDON - With the financial landscape changing almost by the day, Media Week took a look at the billings of some of the high street's best-known institutions.
headlines have featured the majority of the high-street banks, and even those not attracting negative press ... to -1, and Royal Bank of Scotland, which fell 18 points to -12 - it becomes clear that HSBC has ... on HSBC's famous slogan "The world's local bank". The latest ad, narrated by Michael Gambon, stars a ...
-street banks, following the Government's decision to part-nationalise institutions as part of its £50bn bailout...Among those participating in the Government-supported recapitalisation scheme, Royal Bank ... to delivering best value for the taxpayer. While we have received no official instructions about the banks ... rates, and would be delighted to do so. However, the banks would also need to consider marketing ...
's departure from his chief executive role has moved the banking industry beyond adland's capacity to help it ... the big banks have done," he says. Indeed, Steve Govey, a partner at Mazars, the international ... that lots of big bank advertising is conspicuous by its absence. All Barclays advertising through Bartle ...
LONDON - The banks being sued as part of the proposed buyout of Clear Channel Communications have...The banks, which originally agreed to provide more than $22bn ( 11bn) in financing and were in line ... against the group of banks, which includes Citigroup, Credit Suisse and Deutsche Bank. The buyout firms claim the banks balked at providing financing when debt markets deteriorated, and asked for a change ...
banking division....The bank has approached agencies to work on a brief, which will include creating press, digital and direct mail to target its wealthy customers. Santander's private banking review will not affect ... and direct marketing business. The review comes as the bank looks to revamp its marketing strategy ...
The Bank has appointed Beattie McGuinness Bungay senior creative Dom Martin to the position...Martin will be tasked with building the creative profile of The Bank, while focusing on growing the agency with The Bank s advertising managing director, Tristan Connell. Martin has worked at BMB ... re pitching for and working on." Martin will join The Bank next week. He said: "The Bank have a ...
the closing gambit: "Saving with the world's leading direct savings bank feels even better." ING Direct ...
Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting ...
pockets - and Lloyds TSB and HBOS are no exceptions. The two high-street banks announced their merger ... to advertise. Both banks are running campaigns aimed at savers, promoting the benefits of their respective ... on 9 June and is designed to raise awareness of Halifax's personal banking range. Meanwhile, Lloyds ...
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