and rapper Azelia Banks, in "shoppable films" that show off the brand's Christmas products....the videos. The campaign features three videos that show Ellie Goulding, Azelia Banks and model Charlotte ... and switch channels to explore different outfits. Both Goulding and Banks' videos use songs from ...
One of the world's oldest banks has called in fresh PR counsel as it looks to increase its UK...Berenberg Bank, established more than 400 years ago in Hamburg, has handed a retained brief to MHP Communications to raise the profile of its growing UK private and investment banking operations. The globe s second oldest bank only Italy s Monte dei Paschi di Siena is older established its UK business ...
and competition between banks....on Banking. The brief will focus on new Government rules that make it easier for businesses and customers to switch current accounts between banks by setting standardised rules for banks to follow. The retained ... other things, force banks to switch an account within seven working days. Lis Field, deputy head ...
a typical bank ad if it tried - and that's a good thing. Banks are hardly consumers' best friends ...
to promote the benefits of switching bank accounts....PAA was appointed by the Payments Council, whose members include the high-street banks HSBC and Santander, after a competitive pitch. The agency's activity will be supported by its sister Engine shops MHP and Engine Strategy. Activity will promote the free account-switching service, which will be rolled out ...
As the banking sector's reputation slides deeper into the mire, other services firms are striving...the financial meltdown of October 2008, the narrative that portrays banks as manipulative, venal, reckless ... others) had been manipulating the inter-bank lending rate, Libor. All in all, this does not appear ... , the trick during the past few years has been to avoid being tarred with the brush that has painted banks ...
Howell James, Barclays' vice-chairman for corporate affairs, has resigned from the crisis-hit bank....the bank at the end of this year. His departure follows a summer during which Barclays' reputation was dragged through the mud. The bank admitted attempting to manipulate the Libor and Euribor rates between ... of corporate comms, is expected to take full control of the bank s media team, corporate affairs function ...
NatWest has launched a campaign with a new tone of voice for the high-street bank.
Sarah Bentley, Lloyds Banking group's London 2012 marketer, has been appointed to the top role
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