The 2009 Edelman Trust Barometer has found that trust in banks has collapsed while Government...The 10 th edition of the report, released today, found that trust in banks fell 16 points to 31 per cent, while energy and media both dropped 13 points to 32 per cent and 21 per cent respectively. All three industries enjoyed a trust bounce last year. Trust in media was lower in the UK than any ...
Spanish banking group Santander is to rebrand its Abbey, Alliance & Leicester and Bradford...The £12m process, incorporating 1300 branches, will be completed by the end of 2010. Santander uses its brand in more than 40 countries, but, to date, it has received UK exposure only through its sponsorship of the Formula One British Grand Prix. Recent ads for its UK high-street banks have also carried ...
Lucy Aitken admires Banks Hoggins O'Shea/FCB's latest TV ad for Waitrose: "Increasingly, shoppers want to know where their food comes from, so this ad does a neat job of saying that you get what you pay for. It continues the tradition of classy advertising that mirrors Waitrose's premium brand ...
Alistair Darling and Gordon Brown have told banks they have to 'rebuild public trust'. The warning ... Herculean task. The Chancellor's speech at the Financial Services Authority on 27 March called on banks to show the public they had 'learned lessons', while the PM demanded banks adopt 'family values' in a ...
advocating a global tax on transactions to ensure banks do not engage in unnecessary activity. We should ... the detail but do not lose sight of the true social purpose of banks - to grow national and global economies ... is to ensure good governance of the system. But the banks need to better communicate what their social ...
headlines have featured the majority of the high-street banks, and even those not attracting negative press ... to -1, and Royal Bank of Scotland, which fell 18 points to -12 - it becomes clear that HSBC has ... on HSBC's famous slogan "The world's local bank". The latest ad, narrated by Michael Gambon, stars a ...
Museli ads usually feature words like "wholesome" and "nature", so Banks Hoggins O'Shea FCB's new campaign for Alpen is a breath of fresh air, with salient warnings about the dangers of rushing in, especially when it comes to snogging your mother-in-law or volunteering for wife swapping duties when ...
UK consumers perceive banks to be 'greedy' and 'impersonal' according to a new report launched...The Financial Confidence Survey, commissioned by Cohn Wolfe, found that 49 per cent of consumers identified greedy' as their perception of financial institutions. Over a third (36 per cent) said they were impersonal' and 34 per cent said they were distant'. Only two per cent said they thought banks were ethical ...
LONDON - Banks must use innovative methods to rekindle their image as reliable and trustworthy...sardonic ads. The latter included one carrying the Royal Bank of Scotland logo and the following text ... the sharp end of a wider swathe of discontent ment with the UK's high-street banks following the emergence of toxic debts, reckless lending and mismanagement. With their reputations in tatters, banks are having ...
LONDON - Banking giant Santander has confirmed plans to rebrand its UK corporate and commercial...Abbey UK Corporate Banking and Alliance Leicester Commercial Bank will take on the name Santander Corporate Banking. The group's 20 regional corporate banking centres will be rebranded over ... to Santander Corporate Banking is a clear demonstration of our ambition to become the bank of choice ...
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