Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Smirnoff 100-105 100-105 0 2 Baileys 90-95 80-85 12 3 Bell's 85-90 75-80 15 ...
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PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
specialists. Cream liqueur brand Baileys works with PR agency Immediate Future to help build awareness ...
Careers: Brand manager of the week - Oakley Walters, Assistant brand manager, Baileys, Diageo
10 Sep 2008
evenings. What's your worst freebie? A 'friend' gave me two Baileys miniatures for Christmas ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
such as Baileys have suffered and the premium spirits market as a whole is stagnant. While the most ...
When brands fake their nationality
04 Mar 2008 | by Jane Simms
British, but Baileys Irish Cream, Haagen-Dazs ice cream and Neutrogena s Norwegian Formula hand cream were ...
Biggest brands: Top 10 alcohol brands 2007
22 Aug 2007
, Baileys and Gordon's, fared less well. As part of a 2.5m campaign ahead of the Christmas sales period ...
News Analysis: Diageo dealt harsh NPD lesson
27 Jun 2007 | by Jennifer Whitehead
, Baileys Flavours, Pimm's Winter and Bulleit Bourbon, which is being developed in a long-term seeding ...
Diageo dealt harsh NPD lesson
26 Jun 2007 | by Jennifer Whitehead
, Baileys Flavours, Pimm s Winter and Bulleit Bourbon, which is being developed in a long-term seeding ...
Profile: Stirred, not shaken - Philip Almond, Marketing director GB, Diageo
25 Apr 2007 | by Melanie Godsell
, which promises to go with a bang. Baileys is another brand that Almond has turned his attention to ...
Incentives: Seasonal spurs
16 Nov 2005 | by Stuart Derrick
, encouraging pubs to stock up on particular products for Christmas. Last year we ran a promotion for Baileys ...
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