Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
Baileys and sub-brands, white spirits, whiskies and Guinness, who all report to Barwell. Country directors ...
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Brand Health Check: Baileys
01 Mar 2012 | by Gemma Charles
Baileys, the Irish whiskey cream-liqueur brand, has certainly tasted sweeter times. Earlier ...
Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has changed forever'
01 Jun 2011 | by Atifa Silk
fact for women probably more so. Of course, we have a full portfolio and brands like Baileys that fit ...
Tim Ambler: a career of marketing excellence
28 Jul 2009 | by David Benady & Mark Ritson
remarkable career. From launching classic ad campaigns for brands such as Smirnoff and Baileys in the 70s to ...
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