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Adwatch: The weekly analysis of advertisement recall

13= (-) Baileys Bartle Bogle Hegarty/Carat 41 13= (14=) Homebase ...

Baileys puts £2m behind variants

Diageo is to launch two Baileys variants next month in an attempt to stem faltering sales....Baileys with creme caramel and Baileys with a hint of mint will roll out in the off-trade ...

Sector Insight: Liqueurs - Not just for Christmas

dust-covered bottle of cherry brandy from duty free or Baileys bought for Christmas, liqueurs tend to be a ...

Biggest brands: Top 10 alcohol brands 2006

than 1% of its buyers, while whisky lost almost 4% of its consumer base. Baileys ceded its top slot to ...

Baileys hands global job to Agency Republic

Diageo has hired digital shop Agency Republic to handle the global online marketing for its Baileys..., won the job following a six-way pitch. Agency Republic's first task will be to launch Baileys' first ...

Diageo shifts GB duties in rejig of responsibilities

category development across the company's premium drinks brands, including Guinness and Baileys. Diageo ...

Diageo shifts GB duties in rejig of responsibilities

category development across the company's premium drinks brands, including Guinness and Baileys. Diageo ...

Desirable associations

Baileys and Sex and the City on Channel 4 to Nokia and The X Factor on ITV, has signalled that ...

Media News: Fragrance brand secures E4 deal

City became cult viewing among ABC1 women when it debuted on Channel 4. Its sponsorship by Baileys was ...

Pernod Ricard to ditch Tia Lusso

the Diageo-owned Baileys brand. Tia Lusso was the first sponsor of Channel 4 series V Graham Norton in ...

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