to remove filtersBRAND HEALTH CHECK: Drambuie cream - Can Drambuie Cream take Baileys' mantle?
20 Jun 2002 | by SUZY BASHFORD
UDV's Baileys Irish Cream off its top spot on Christmas wishlists with a spin-off from its whisky ...
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BRANDING: Guinness UDV aims to raise whisky profile
27 Jun 2002 | by SUZY BASHFORD
Baileys and Gordon's gin, that it estimated would provide 70% of its profits. It claimed it would retain ...
BRANDING: Baileys selects Landor for 'all-occasions' task
13 Jun 2002 | by SUZY BASHFORD
Guinness UDV has hired Landor to revamp Baileys as it seeks to position the Irish cream brand as a...Baileys marketing director Don Oghlane appointed Landor ...
Drambuie Cream to battle Baileys through Soul ads
13 Jun 2002 | by SUZY BASHFORD
to challenge Baileys Irish Cream's dominance of the cream liqueur market....marketing in June, ending its marketing and distribution deal with Guinness UDV, which owns Baileys ...
Drambuie Cream to battle Baileys through Soul ads
12 Jun 2002 | by Suzy Bashford,
a brief to challenge Baileys Irish Cream's dominance of the cream liqueur market....distribution deal with Guinness UDV, which owns Baileys. Bacardi-Martini will handle distribution. Guinness ...
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