Search results for "Baileys"

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How Garbhan O'Bric is tackling decline at Baileys

01 Apr 2013 | by Gemma Charles

The Baileys global brand director takes Gemma Charles through his efforts to revive the fortunes of...The challenge Baileys is this great brand that has been the most successful innovation in the ...

Burnett raids JWT for creative Todd

21 Mar 2013 | by Sara Kimberley

boy" and MTV anti-drink-drive "idiot" work. He led the agency s successful 40 million Baileys pitch ...

Baileys reveals 'stylish and elegant' bottle

04 Mar 2013 | by Gemma Charles

Baileys, the Diageo-owned cream liqueur has unveiled a redesigned bottle, the first major revamp

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

intrinsically a bad fit" for any product placement by citing Baileys' tie-up with 'Sex in the City', despite it ...

Diageo promotes Gladman to Africa role

08 Jan 2013 | by Gemma Charles

marketing director for Smirnoff Europe. His most recent role was category marketing director for Baileys and ...

BBH names Kolbusz deputy creative chief

06 Dec 2012 | by Anne Cassidy

will remain as the creative director on global accounts such as Sol, Old El Paso and Baileys, and ...

Unity wins brief to help reposition Baileys

05 Dec 2012 | by Hannah Crown

Baileys has picked Unity for a six-figure account to lead PR in Western Europe as it changes its...across Europe. According to financial reports by owner Diageo, Baileys has undergone a change in ...

Baileys seeks agency to drive rebranding towards women

07 Nov 2012 | by Hannah Crown

Diageo has launched a consumer pitch for Baileys, to refocus the brand on the female market....shook up its strategy around Baileys following poor sales across Western Europe. The brand has ...

Samsung launches TV ad starring 143 David Baileys

29 Oct 2012 | by Matthew Chapman

Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a...The David Baileys were recruited via a press and digital marketing campaign and include a priest ...

Baileys unveils global relaunch to 'celebrate modern womanhood'

04 Oct 2012 | by Gemma Charles

Baileys, Diageo's cream liqueur, is to unveil what it says is its "most ambitious global marketing...for Baileys, said: "With this brand re-launch Baileys faces an exciting future as we re-capture the ...

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