Baileys has picked Unity for a six-figure account to lead PR in Western Europe as it changes its...across Europe.
According to financial reports by owner Diageo, Baileys has undergone a change in ...
07 Nov 2012
| by Hannah Crown
Diageo has launched a consumer pitch for Baileys, to refocus the brand on the female market....shook up its strategy around Baileys following poor sales across Western Europe.
The brand has ...
11 Jun 2003
Drinks giant Diageo GB has drafted in Lexis PR to promote its Baileys Original Irish Cream brand....contract, with the aim of promoting Baileys as a drink suitable for ‘more than just Christmas’.
It is ...
28 Mar 1997
| by BERNARD INGHAM, who writes for the Expr
best-selling liqueur
Baileys Irish Cream....best-selling liqueur
Baileys Irish Cream.
The campaign, commissioned by the brand s Dublin-based ...