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17 May 2013

BT/Sky spors battle promises summer lift A very ambitious BT is preparing to battle against ...

Raising the game for BT Sport

16 May 2013

Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into...is king" has never been more true. So imagine our delight when BT came to us and said that it had ...

BT Sport "great sport happens here" by Abbott Mead Vickers BBDO

10 May 2013

BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ...

BT and Gareth Bale tackle Sky Sports in TV spot

09 May 2013 | by John Reynolds

BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its...BT will challenge Sky Sports dominance in the market with the launch of its new BT Sport service ...

BT promises to end Sky's 'rough deal' with 'free' BT Sport

09 May 2013 | by Staff

BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an...The brand today (9 May) unveiled details of its BT Sport proposition, including a major ad ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

bookmaker Paddy Power will do battle with Just Eat, BMW Group, IBM and BT. See the full shortlist below ...

Sponsors express dismay over Oscar Pistorius murder charge

15 Feb 2013 | by Ben Bold

BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with...In a statement, BT said: "Our thoughts are with all those affected by this tragedy. Given the ...

Brands... for Valentine's Day

14 Feb 2013 | by Ben Hall

Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of...BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to ...

ESPN ad sparks debate about 'best league' in the world

18 Jan 2013 | by Teresa Fitzherbert

League from the 2013/14 season, following BT's surprise swoop for the broadcast rights . ...

YouView partners BT and TalkTalk clash over marketing claims

16 Jan 2013 | by Matthew Chapman

BT and TalkTalk have clashed over an ad for TV set top box service YouView, despite both being...TalkTalk was reprimanded today by the Advertising Standards Authority (ASA) after BT complained ...

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