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BT aims for brand revival with its big content gamble

BT has new-found grand ambitions for its pay-TV services, but can it really become as significant ...

Olympic Park legacy plans get boost as BT Sport move in

BT is to broadcast its new sports channel, BT Sport, from the Olympic Park, marking a significant...Details of the deal were disclosed today, which will see BT take up tenancy as the broadcast ...

P&G scoops Brand of the Year award

unveiled on the night that included EDF, BT, Sainsbury s and EasyJet. Donnelly told Marketing that ...

DMA issues call centre guidelines to protect dementia sufferers

Alzheimer s Society, Dementia Action Alliance and Rethink Mental Illness, alongside companies including BT ...

Total sues YouView for trademark infringement

YouView (a joint-venture from the BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva) is in breach of ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

November) In new business news BT is on the hunt for a new PR agency ahead of the launch of its sports ...

ITV, Channel 4, Channel 5 and Sky Media compete for BT ad sales contract

the ad sales contract for BT's new sports channels....'s Mean Broadcast. Industry sources suggest four sales houses will be invited to present to BT next ...

Hill to head account management at JWT

Walkers and BT. Hill previously worked at JWT on its Kellogg business. Hill is responsible for running ...

My Media Week: Katherine Knapp

. The idea was borne over a glass of wine with the client in our backstage VIP area at BT London Live in ...

BT Vision kicks off bid to attract sports fans with agency hunt

BT has launched a comms hunt thought to be worth up to £3m as it prepares for a huge investment in...service BT Vision as it attempts to increase its below-target subscriber numbers. The brief seeks to ...

 

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