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Review: Marketing and advertising news in the week’s press

30 May 1997 | by CLAIRE BEALE

The Heartbeat star, Nick Berry, is the latest celebrity to be signed up by BT for its television...The Heartbeat star, Nick Berry, is the latest celebrity to be signed up by BT for its television ...

Twivy steps into Millennium role

30 May 1997 | by ANNA GRIFFITHS

British Airways, BT, British Airports Authority and Swatch. Formal plans for marketing and advertising ...

Daily Star gets pounds 3m cash injection to improve quality

30 May 1997

Baxters 3.5 3.5 The Bridge N/A BT Interactive N/A N/A N/A ...

TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

30 May 1997 | by JULIET GARSIDE

largest provider of payphones in the UK to BT, telecoms platforms company Telsis, and CSB, a ...

INTERACTIVE: ONLINE ADVERTISING - THE GROWTH OF A MEDIUM/Indifferent attitudes to Web advertising are changing as online companies adopt imaginative approaches to the standard ’banner’ formula John Owen reports.

30 May 1997 | by JOHN OWEN

and BT s Internet joint venture, has eight or nine banner advertisers on Line One, Springboard s ...

Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era

30 May 1997 | by MARK WILSON, creative and technical dir

Interactive Broadcasting (a consortium comprising BSkyB, BT, Midland Bank and Matsushita Electric) will ...

CLIENT OF THE WEEK: Telecoms man finds identity - Dominic Owens hired AMV to give BT Business its

23 May 1997 | by ELEANOR TRICKETT

avail) and has now, as BT s head of marketing communications, finally taken on the agency to fatten up...avail) and has now, as BT s head of marketing communications, finally taken on the agency to fatten ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

23 May 1997 | by PETER HOWARTH

break: Imodium, Norwich Union, Wella, Safeway, BT and Chefaro....break: Imodium, Norwich Union, Wella, Safeway, BT and Chefaro. Melissa was pushed hard by ...

Levy is no windfall yet for lobbying companies

23 May 1997 | by JEMIMAH BAILEY

individual lobbying. This isn t an issue where we believe there s a lot of lobbying necessary. BT ...

BUSINESS PERFORMANCE LEAGUE - 19 MAY 1997

23 May 1997 | by CLAIRE BEALE

hallowed pages. Into the breach, however, stepped BT Business, which launched its new campaign ...

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