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BT signs up as first partner of Olympic legacy charity Join In

23 May 2013 | by John Reynolds

BT is hoping to make "volunteering the next social movement", after signing up as the first...Charles Allen. BT will work closely with Join In to raise the profile of volunteering over the coming ...

Raising the game for BT Sport

16 May 2013

Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into...is king" has never been more true. So imagine our delight when BT came to us and said that it had ...

BT begins £100m ad blitz to promote BT Sport

10 May 2013 | by Arif Durrani

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two..., that BT Sport will be "free" to its existing 5 million broadband customers. According to sources ...

BT Sport "great sport happens here" by Abbott Mead Vickers BBDO

10 May 2013

BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ...

BT and Gareth Bale tackle Sky Sports in TV spot

09 May 2013 | by John Reynolds

BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its...BT will challenge Sky Sports dominance in the market with the launch of its new BT Sport service ...

BT promises to end Sky's 'rough deal' with 'free' BT Sport

09 May 2013 | by Staff

BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an...The brand today (9 May) unveiled details of its BT Sport proposition, including a major ad ...

Arif Durrani: C4 heralds joined-up approach to BT Sport

09 May 2013 | by Arif Durrani

Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT...audience' In addition to selling airtime across BT Sport 1, BT Sport 2 and ESPN, Allan s team will ...

BT to kick-start Premier League ad campaign in mid-May

29 Apr 2013 | by John Reynolds

BT is to kick-start a marketing campaign showcasing its new football channel in mid-May, with...BT announced on Friday (April 26) that Manchester United striker van Persie will spearhead the BT ...

BT hands ad sales contract to Channel 4

19 Apr 2013 | by Maisie McCabe

BT has awarded its ad sales contract for its new sport channels to Channel 4, closing one of the...two warring companies. The tensions between Sky and BT have escalated in recent weeks, with Sky ...

Hit or miss? BSkyB counter-attacks BT in row over running each other's adverts

17 Apr 2013 | by Kate Magee

Last week, BT attacked BSkyB for refusing to air its Premier League adverts on Sky Sports channels...BSkyB group director of corporate affairs Graham McWilliam counter-attacked, calling BT a 22bn ...

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