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Profile: Looking for loyalty

Horner to working with brands such as BP and Debenhams, and he quickly rose through the ranks. His former ...

Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

clients include some of the world's most powerful brands, including BP, Diageo, Invensys, Morrisons and ...

What London 2012 sponsors can learn from Beijing

signed up as sponsors for London 2012 include BP, BT, British Airways and Lloyds TSB. As they prepare ...

Profile: Playing the loyalty card - John Sheekey, Marketing director, Nectar

with Sainsbury's, Barclaycard, BP and Debenhams as partners, is now the biggest such loyalty programme ...

Shareholder resolutions force brands to take CSR more seriously

, shareholder resolutions over BP's environmental performance were tabled at three out of four consecutive AGMs ...

Top 10 and bottom 10 ethical brands

A CSR message is failing to reach consumers. High-profile campaigns by BP and Shell to trumpet ...

Agency of the Year 2007: Digital Agency of the Year - Best of the rest

Eastman. New business wins, including BP, Unilever's Knorr Vie and a raft of Diageo drinks brands ...

Loyalty: Is loyalty a myth?

names such as Sainsbury's and BP. 'For a relatively new brand to line up alongside very well known ...

Brand value: What's holding back British brands?

Bank of Scotland 7200 82 6 Barclays 6612 87 7 BP ...

What's holding back British brands?

three retailers (Tesco, Marks Spencer and Asda), with Vodafone and BP making up the group. Asda s ...

 

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