Search results for "BP"

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Sector Insight (interactive): travel agents

30 Jan 2013 | by Jane Bainbridge

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US call centres) and other outlets (non-ABTA) Source: BP Travel Marketing/Company ...

Olympic sponsors roll into town

25 Jul 2012 | by Will Youngman

including BP and BMW are further behind. Selected sponsors - awareness of the brand as an Olympic sponsor ...

School Reports 2012: Ogilvy & Mather Advertising

02 Apr 2012 | by Staff

credit for skilfully handling the first ad campaign for BP since the Gulf of Mexico oil spill that ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

BP, complete with green flower logo and meaningless 'Beyond Petroleum' strapline, had failed at every ...

BP's brand image benefits from London 2012 sponsorship, claims research

17 Feb 2012 | by John Reynolds

BP is the official oil and gas partner of the London Olympics and will provide fuel for more than ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

. Britons cite government fourth, tied with BT, behind McDonald s, BP and Shell as examples of bad corporate ...

Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

management, 40% programme creation, 30% research/evaluation. Clients include BP, RBS Group, Google. Member ...

Adwatch (June 29): Moonpig.com delivers its message

29 Jun 2011 | by Mark Orbine, Creative director, VCCP

has gone to the effort and put some thought in, rather than just popping into the BP garage at the ...

Is Apple the ultimate luxury brand?

19 May 2011 | by Nick Cooper

lessons for Apple. Previously high-riding names such as BP and Toyota have been brought down to earth by ...

Value of BlackBerry and Nokia brands fall

09 May 2011 | by Daniel Farey-Jones and John Reynolds

12,931 64 -30 BP 12,542 65 -3 Target 12,471 66 -1 ...

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