MindShare lands BP brief
16 Dec 1999 | by MediaWeek
MindShare lands BP brief...BP Amoco is to hand its £124 million global media account to MindShare Worldwide, early next year ...
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BRANDING BRIEF: BP launches BP Ultimate
16 Oct 2003
BP has launched BP Ultimate, a fuel that aims to provide better engine performance, into the
BP suspends marketing activity
18 May 2010 | by Alex Brownsell
LONDON - BP has suspended planned marketing activity in the wake of the growing oil-leak crisis in.... However, a pan-European mobile and digital push for BP's Ultimate premium fuel product, previously ...
BP man joins Powerscourt
24 Jun 2011 | by Alec Mattinson
The man at the centre of BP's PR operation for over 20 years is to join the advisory group of City...Roddy Kennedy, BP's head of media until retirement in 2009, will advise Powerscourt's clients ...
Superbrands case studies: BP
31 Mar 2008
BP has been an international household name for decades. One of the world's largest energy...respected brands. Together, they have made BP the global force it is today. Market Every ...
Brand Health Check: BP
07 Jul 2010 | by Alex Brownsell
has come under increasing pressure to deal with the unfolding environmental disaster. BP's poor ...
Reputation Survey: BP - Ghost of Mexico still haunts BP
27 Apr 2011 | by Kate Magee
A year after the Deepwater Horizon oil disaster, BP's reputation shows no sign of recovering, with...on BP's reputation, new research finds. PRWeek/OnePoll's latest survey of more than 2,000 members ...
TBWA\Manchester nets BP Retail role
26 Oct 2007
BP has appointed TBWA\Manchester to the £3 million direct marketing account for its BP Retail...The agency will mastermind branding, design, direct marketing and point of sale to push BP ...
BP to broadcast motoring advice
08 Jul 2008
BP is funding a half-hour TV programme advising motorists how to drive more economically....by Launch Group, including viral clips seeded on motoring websites. BP said that the show will form ...
Virgin wins extended BP sponsorship
26 Jan 2006 | by Amanda Lennon
BP Ultimate, the advanced performance fuels range, has extended its sponsorship of the Virgin Radio...Martin Collins asks listeners to recommend their favourite BP Ultimate Driving Track via SMS. A ...
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