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Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

now known is George Entwistle, the director general of the BBC, who was forced to resign from the UK ...

Queen's Jubilee extravaganza provides national lift

year, with 14.7 million viewers (peaking at 16.9 million) tuning into BBC One for Monday night s ...

CREATIVE STRATEGY: TNT exploits our love of commedia dell'arte

A recent BBC documentary traced the history of slapstick from its late-medieval roots in commedia ...

CREATIVE STRATEGY: BBC redefines advertising as a stomach pump

If the festive films leave you cold, then there s always the BBC for refuge. After all, aunty ...

CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)

On a more serious note, any ad that makes it to the top of the most popular stories on the BBC ...

Trading places: this week's people moves

) Saatchi Saatchi Fallon Group has hired the former BBC Radio 1 controller Andy Parfitt to the ...

Appointment to view: Virgin Media braves the live TV ad challenge

the final score of the England game in the creative immediately after the game. The BBC aired a ...

Behavioural ads in Europe to be flagged by icon

providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media and ...

Brands get behind Comic Relief 2011

positive change through the power of entertainment. Now a regular fixture on the BBC, brands and ...

CREATIVE STRATEGY: go Northwest my son?

bit of background... A big chunk of the BBC is being shunted north. It will be known as MediaCityUK ...

 

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