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The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

's the BBC. So it will be interesting to see people's view of the Olympic brand and how it's shaped by ...

Leading health journalists slam pharma's 'terrible' image

29 Jun 2012 | by Hannah Crown

Speaking at the PRWeek Pharma Communications Conference on Wednesday, BBC Scotland s health ...

Trading places: This week's people moves

29 Jun 2012 | by Sarah Shearman

BBC Worldwide in this week's round-up of people moves across advertising, marketing and media....) Helen Kellie, chief marketing officer at BBC Worldwide, is to step down from her role, following wider ...

Energy: Oldbury powers down with dignity

29 Jun 2012 | by John Owens

, uploading daily pictures of the power station and activities around it. The team secured coverage from BBC ...

Public Affairs: The Week in Lobbying

29 Jun 2012

and current affairs at BBC Northern Ireland Andrew Colman joins alongside Brendan Mulgrew, who is ...

Healthcare: On the Agenda - Carers affected by poor health

29 Jun 2012

. Media coverage Most national newspapers covered the story, along with the Today programme, BBC ...

Voluntary Sector: Autism benefits from a fresh dimension

29 Jun 2012 | by John Owens

BBC online. Twitter followers increased fourfold, to 800, while Facebook likes increased from 200 to ...

Consumer: Kleenex soothes away flu symptoms

29 Jun 2012 | by John Owens

. Measurement and evaluation The 197 pieces of coverage included reports on Sky News, Magic FM and BBC South ...

Zeebox on a mission to revolutionise TV viewing

28 Jun 2012 | by Katherine Levy

, France and Germany, where it is soon to launch. Schmitt and his co-founder, the BBC iPlayer developer ...

Things we like

28 Jun 2012 | by Staff

at least not been upstaged by the BBC's effort, which is only marginally less lame but, unlike ...

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