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CREATIVE STRATEGY: BBC redefines advertising as a stomach pump

If the festive films leave you cold, then there s always the BBC for refuge. After all, aunty ...

Think BR: Supermarket shoppers get emotional this Christmas

piece of research out on the BBC website points out the weaknesses with pricing strategies , with ...

This is England '88 delivers three million viewers for C4

the show on Channel 4 +1. Elsewhere, the BBC cop drama Death in Paradise pipped Channel 4 to the ...

X Factor climaxes with 15.3 million viewers

additional 230,500 watched the show on ITV1 +1. By comparison, the semi-final results show of the BBC s ...

Chiles and Bleakley leave Daybreak with 800,000 viewers

had been poached from the BBC, attracted a million viewers in September 2010 . The new presenters ...

I'm a Celeb bows out with 10.2 million peak

BBC One s Strictly Come Dancing surpassed that of The X Factor for the third week running, with a ...

CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)

On a more serious note, any ad that makes it to the top of the most popular stories on the BBC ...

The X Factor peaks at 13.9 million and 11.5 million

departure of astrologer Russell Grant in BBC One s Strictly Come Dancing Results helped the show to an ...

Trading places: this week's people moves

BSkyB, has poached BBC marketer Anna Priest to be its vice-president of marcomms. (Marketing ...

Mobile Interactive Group acquired by Velti for up to $59m

, PepsiCo, ITV, FIVE, Fremantle, BBC, Sony, Barclaycard, Marks Spencer and NewLook. It also provides ...

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