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BBC unveils radical plan for the corporation's future

30 Jun 2004 | by Gordon MacMillan,

LONDON - The BBC has promised to put its owners, the British public, at the centre of everything it...BBC chairman Michael Grade said that "The status quo is not an option," as he and director-general ...

The BBC's Nine Point manifesto – in full

30 Jun 2004

The BBC unveiled its future vision, where everyone in the UK has equal access to digital services...1. Building digital Britain The BBC will: work with Government and industry to fund and ...

Kellogg Corn Flakes promotes BBC DVDs

30 Jun 2004 | by Mark Sweney

Kellogg's Corn Flakes has struck the biggest ever joint marketing deal with BBC Worldwide, the...tie-up is the BBC's first with a food brand since it announced earlier this year that it would stop ...

BBC to run £7m Olympics blitz

30 Jun 2004

The BBC is to unveil its biggest marketing campaign of the year with a £7m special effects epic

BBC pushes digital role in submission to Ofcom

30 Jun 2004 | by Craig Smith

The BBC has put the creation of a digital Britain, and its role in meeting that challenge, at the...puts forward the case for the BBC to play a leading role in providing digital content across ...

Profile: Sensible money - Jim Hytner Group brand and UK banking marketing director, Barclays

30 Jun 2004 | by Suzy Bashford

for his cheeky sideswipes at arch-rival the BBC....as teams I've worked with at Sky or ITV,' he says. 'It's only the BBC marketers who are dour, because ...

TalkSPORT hunts shop for TV task

30 Jun 2004

agency. TalkSPORT is currently suing the BBC for damages after BBC One claimed on-air that Five Live ...

Raymond Snoddy on media: The City is ready to show Allen the red card

30 Jun 2004

Republic in extra time in the final - even though most viewers would have been watching on the BBC? Instead ...

BBC rewrites Greek mythology for Athens Olympics ad

29 Jun 2004 | by Jules Grant,

Hercules, Hermes and Poseidon in the BBC's biggest ad campaign of the year to promote the Athens Olympic...campaign breaks on July 4 in the half-time break of the BBC's Euro 2004 Final and during the Wimbledon Men ...

Charter day arrives for the BBC as it sets out future role

29 Jun 2004 | by Staff,

LONDON – The BBC's new director-general Mark Thompson is to launch the corporation's Charter Review...The review, which will set out to explain the BBC's role in broadcasting after the digital ...

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