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BBC World Service campaign promotes 'broader view'

22 Nov 2002 | by Jennifer Whitehead,

LONDON - People are being told to 'demand a broader view' in a joint advertising campaign by BBC...communications at BBC World Service, said: "'Demand a broader view' takes our earlier joint campaign one step ...

Roger Black to award Winning Post gongs

19 Nov 2002 | by Claire Billings,

programmes on the BBC and 'Tomorrow's World' on BBC One. To be in with a chance of winning an award at the ...

DIRECT: Legal & General launches below-the-line campaign

14 Nov 2002

Collins, will use targeted inserts in publications including Investors Chronicle and BBC Homes and

Safe sex parody targets students for TV licence

14 Oct 2002 | by Glen Mutel

LONDON - BBC TV Licensing is to target students with a below-the-line campaign produced by

Tracking the growth of inserts

27 Sep 2002

Magazine Company, Radio Times and more recently Emap and BBC Magazines. Three contract publishers (John ...

BBC unveils new Eve ahead of relaunch

29 Aug 2002 | by Claire Billings,

LONDON - BBC Worldwide has unveiled details of the new-look Eve, its monthly magazine for women...supported by a direct marketing campaign, sampling and advertising across BBC titles. The relaunch of Eve ...

WH Smith hands loyalty task to Diametric

29 Aug 2002 | by Mark Kleinman,

partnerships with Camelot, NatMags and BBC Magazines to promote Lotto, Good Housekeeping and Eve. It will be ...

Direct marketing gets an airing at Experian conference

15 Aug 2002 | by Maja Pawinska,

five industry streams running at the same time, including marketing. Speakers include BBC Online ...

DM entries to D&AD Student Awards rise with sector's growth

19 Jul 2002

most popular of all the 28 briefs available for entry. The brief, supplied by BBC Licensing and ...

Amor and Chandler join Arnold at Feel

03 Jul 2002 | by Claire Billings,

much it costs, and so on." Feel has also been hired by BBC Imagineering to assist with developing ...

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