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Five ways in which technology is blurring the sponsorship model

always the smartest sponsorship solution. Tom Bowman, vice president of strategy and operations at BBC ...

James Purnell to oversee marketing at BBC

chief executive of the BBC s commercial division, BBC Worldwide, with responsibility for the BBC s ...

Brands debate the video and content challenge

Marketers from LOCOG, MasterCard, Nestle, KFC, Match.com, Mars, Twinings, BBC Worldwide and ...

Brands connect TV and video advertising

. Robert Lowe, marketing director, BBC Worldwide: As marketers, we need to understand how technology is ...

Lonely Planet up for grabs

could result in a deal estimated to be worth about 85m, considerably less than BBC Worldwide paid for ...

Unilever commits £100,000 to accelerator scheme for UK start-ups

scheme in which William Hill and BBC Worldwide are also participating...., BBC Worldwide and CBS Outdoor, taking part in a 13-week mentoring scheme and receiving 100,000 ...

Brands line up for start-up mentoring scheme

Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies...recruited the mentors from William Hill, CBS Outdoor and BBC Worldwide and is providing other business ...

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand

's director of audio and music, was unveiled as the chief executive of BBC Worldwide, a role that would play ...

BBC Worldwide to launch biggest campaign reminding people of Olympic 'joy'

BBC Worldwide, the commercial arm of the corporation, is running its biggest ever home...division at BBC Worldwide, said BBC Worldwide has invested "more than we normally would do" into the ...

Helen Edwards: Why the NHS brand won't travel well

Moorfields and Guys were already established abroad, and that BBC Worldwide was a parallel example of a ...

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