Search results for "B2B"

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B2B CAMPAIGN: The war against bogus brand makers steps up

27 Mar 2008 | by Hannah Marriott

In 2006, Bell Pottinger Business & Brand devised a research-led campaign to raise awareness of West End law firm Davenport Lyons, particularly in the intellectual property arena.

Spider to launch Screenrush site

27 Mar 2008 | by Clare O’Connor

initiatives, supported by Spider parent company Mantra, which will conduct a brand and B2B programme for ...

Blue Sheep launches B2B Data Direct division

26 Mar 2008 | by Nikki Sandison

LONDON - Blue Sheep has launched B2B Data Direct as its sister bureau division, responsible for all...clients tactical marketing campaigns. B2B Data Direct will be headed by John Wright, commercial director ...

GMG looks overseas to open new portals

26 Mar 2008 | by John Reynolds

been linked with the purchase of Reed Elsevier s B2B operation. GMG chief executive Carolyn McCall ...

Marketing Digital Report: Search - A measured approach

26 Mar 2008

ads they look at, and subscriptions sign-ups. For a B2B site, the focus is lead metrics. Self-service ...

Marketing Digital Report: Search - Can Google be toppled?

26 Mar 2008

. 'This business isn't just about marketing to consumers, but the B2B partnerships you build,' says Cowell ...

Spider hired for UK cinema site launch

25 Mar 2008 | by Clare O'Connor

conduct a brand and B2B programme for Screenrush. Both agencies are owned by marcoms group Loewy. ...

GMG diversifies to secure its future

25 Mar 2008 | by John Reynolds

by GMG's £1bn purchase of Emap's B2B unit. So what does it plan to do with it? John Reynolds reports....completed by the sale of its B2B publishing arm. But the buyers of B2B publisher Emap Communications, a ...

LETTER: Cultural diversity is important too

20 Mar 2008

walking the walk or just talking the talk? Percy Smend, B2B director, Pleon London. ...

Up the Ladder

18 Mar 2008 | by Media Week

venture that is to acquire Emap's B2B publishing arm, has named Informa chief David Gilbertson as its new ...

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