Search results for "B2B"

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Is the season of goodwill over?

04 Nov 2008 | by Mary Cowlett

valued customers can be a very effective part of a company's customer strategy in the B2B space'. The ...

Travel: Business class or bust?

27 Aug 2008

companies are streamlining. Chris Clarke, client services director of B2B marketing services agency P&MM ...

Branding: LazyTown boosts kids' drink range

19 Aug 2008

, features LazyTown characters Sportacus and Stephanie. In January, Links B2B launched Go! Water, which also ...

Direct brief: Surrey County Crickete Club launches B2B campaign

03 Jun 2008

Surrey County Cricket Club has launched a B2B campaign, created by CMW, aimed at raising an

News brief: Npower promotes head of customer marketing

27 May 2008

director for Npower Retail. Peake will manage the utilities company's B2C and B2B marketing in the UK.

Aviva appoints The Gate to roster

19 May 2008 | by Alex Brownsell

to handle above-the-line and digital marketing in both the B2B and B2C sectors.

Field marketing: Keep in touch

29 Apr 2008 | by Patrick Dye

company E.ON has capitalised on in its B2B marketing. Last year, BEcause placed shoeshine pods outside UK ...

How business-to-business marketers can practice ‘influencer marketing'

22 Apr 2008 | by Duncan Brown

bloggers. But what is influence, how does it work, and how do you know who has it? From a B2B marketing ...

EDF Energy hires AIS to UK direct and digital account

18 Apr 2008 | by Ed Kemp

from Proximity London, which had handled B2B communications, and MBA, which had managed consumer ...

Air New Zealand backs premium services

08 Apr 2008 | by Ed Kemp

and press. Albion has also been tasked with handling B2B communications for the airline. Last month ...

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