Westfield calls in Weber Shandwick to highlight growth in face of retail slump
23 Apr 2013 | by Alec Mattinson
brought in Weber Shandwick on a corporate and b2b brief following a four-way competitive pitch. WS ...
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Course Deconstruct: The IDM Diploma in Digital Marketing
26 Apr 2013
advanced and strategic level. The syllabus covers both B2C and B2B marketing, and enables practitioners to ...
Appliance firm Miele hands Kindred two-year b2b account
22 Apr 2013 | by John Owens
German appliance giant Miele has brought in Kindred to build the profile of its UK b2b arm....Kindred has landed a two-year retained brief across the company s b2b business after a pitch. It ...
Comma Oil ramps up European comms with Performance PR
19 Apr 2013 | by Lynsey Barber
, Poland, Norway and Turkey, targeting b2b motoring press to reach those working in the motorsport ...
Sharp Electronics plans European comms drive with Kaizo
16 Apr 2013 | by Lynsey Barber
Sharp Electronics has consolidated its consumer and b2b comms across Western Europe under Kaizo and
WPP's Banner Corp joins MediaCom network
09 Apr 2013 | by Louise Ridley
The new unit, MediaCom Banner, will target the B2B needs of technology clients. Banner Corp s ...
News in brief: Franklin Rae, FTI Consulting and Open Road
05 Apr 2013 | by PRWeek reporters
The agency will build the b2b profile of the Gruffalo brand in the US and the UK. ITN has ...
MySupportBroker brings in Journalista
02 Apr 2013 | by Loulla-Mae Eleftheriou-Smith
industry-leading report on the social care sector. The b2b and consumer work will involve undertaking complex data ...
Bite-sized Business School: The Marketing Module
01 Apr 2013 | by Vincent-Wayne Mitchell
." To rebut this, we can show that increases in R D led to lower profits for B2B and B2C firms, while ...
Birmingham University seeks help for SME manufacturing project
28 Mar 2013 | by John Owens
and regional b2b titles is inc luded in the comms work. CASiM2 was launched last July, and will run ...
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