Search results for "B2B"

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HTC's global PR director Julia Herd is inspired by the F-word

16 May 2013 | by John Owens

experience I gained was invaluable, as it gave me a solid background in consumer, corporate and b2b PR ...

Dan Robb, Sony Europe

29 Apr 2013 | by Nicola Kemp

Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of ...

Course Deconstruct: The IDM Diploma in Digital Marketing

26 Apr 2013

advanced and strategic level. The syllabus covers both B2C and B2B marketing, and enables practitioners to ...

Bite-sized Business School: The Marketing Module

01 Apr 2013 | by Vincent-Wayne Mitchell

." To rebut this, we can show that increases in R D led to lower profits for B2B and B2C firms, while ...

Round table: Smart content holds the key to engagement

27 Mar 2013

understand content marketing can add to brands? JH: "There is some really interesting B2B stuff. It's a ...

Campaign case study: Triathlon England inspires people to Tri

22 Feb 2013 | by John Owens

. This would have been an ideal opportunity to run a b2b campaign for possible sponsors. To have lined up ...

The absence of any brand loyalty means Dell is ripe for reinvention

21 Feb 2013 | by Kim Benjamin

Dell as the safe, trusted choice for B2B. - Follow IBM's precedent. The message should be: 'No one ...

Food & Drink: Savanna's tour of duty raises a cheer

08 Feb 2013 | by Chloe Cann

FM's regional stations before the tour's arrival in cities. There was a focus on coverage in b2b ...

What's in store for 2013?

11 Jan 2013 | by John Owens and Kate Magee

glow of London 2012, while the b2b, travel and public affairs sectors are set to make strides in ...

The Year Ahead For...The City

10 Jan 2013

expect another solid performance. In B2B, the triple play of online (particularly subscriptions ...

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